In the last three years, two movies have changed the way people perceive visual effects when going to the theaters. These two movies were Sin City and 300. Now Ubisoft has sent word that that they have acquired the Canadian special effects studio Hybride Technologies. Hybride have worked on the above mentioned movies.

 Yves Guillemot, CEO, Ubisoft, stated, “The future of our industry depends on our ability to make brands that captivate audiences and to extend those brands to other forms of entertainment. The acquisition of Hybride falls directly into the strategy that has already led us to open a digital creation studio in Montreal and to acquire the Tom Clancy brand for video games and ancillary products. The excellent quality of the team at Hybride and the expertise of our Ubisoft teams will allow us to create one of the best 3D animation studios in the entertainment industry.”

Ubisoft expects to not only share technology with Hybride but also make tools with the intention of optimizing the creation of both video games and visual effects. They want to provide gamers visual experiences that rival those one would see in the movies. Though Hybride will be continuing to work with its film partners, they will be making use of their expertise to leverage IPs from Ubisoft for the movie industry.

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